Too Many Gits?

Are your loved ones constantly complaining you have too many guitars?  Do you not want to take the rather suspect word of someone who doesn’t even own one? We don’t blame you. Fortunately, thanks to the good data scientists at GuitarSquid, you don’t have to. Simply follow the handy flow chart below to determine whether […]

Breaking Up Is Hard To Do

… but the difficulty it seems, per the helpful graph below, is less of a deterrent for would-be heart-breakers from late February through mid-March and between mid-November and mid-December. It looks to me like the only real ‘safe zone’ is now, July 21st through October so enjoy it while it lasts, couples, because apparently “Spring […]

The Periodic Table Of SEO Ranking Factors

Yes, your band is a brand, period. No, that doesn’t mean you’ve sold out. What does it mean? It means your band exists. So then… When your fans google you or FB-post/Tweet you  or check in on 4square/FB at your show thereby prompting their friends to google you, you want to show up on page […]

Web MD: Choose Your Own Adventure

SPOILERS: Web MD is like a Choose Your Own Adventure book where the ending is always cancer.   In the interest of saving time for my mom and all of the technologically-challenged masses who insist on checking WebMD for every symptom, I’ve created this handy flow-chart. Simply print this out and post it near your […]

Hero’s Journey

This story circle, on the other hand, is just utterly uninspiring to me. No matter how much they try to jazz up the graphics. More formula, less muse whispering, almost no anything can happen…

Creative DO’s

Pro-tips for all the creatives reading this. I like that, except item #2, all statements are positives, i.e. they begin with an empowering action or a “do”instead of a negative restriction, or “don’t” … A subtle difference, with a profound impact.

Selling Out Online

David McAndless of ‘Information Is Beautiful’ has published an interesting article detailing the royalty accrual vs units sold / streamed, that artists can expect from various forms of digital media. I’m not vouching for the veracity of the data or its conclusions, but I must confess it seems accurate in my own experience.