Yes, your band is a brand, period. No, that doesn’t mean you’ve sold out. What does it mean? It means your band exists. So then…

When your fans google you or FB-post/Tweet you  or check in on 4square/FB at your show thereby prompting their friends to google you, you want to show up on page 1, preferably all over page 1 and you want your links listed first, not your 9th grade arch enemies blog, right? Thats what i figured…. and so dear indies, you will need to take a cue from the Man, aka Corporate Tool, and utilize SEO techniques. I swear you don’t need to speak Vulcan to do so – yr very own gurl in music, the chart-happy ses has found you a visual aid: